Hard to say, but easy to love, Niacinamide is as vital to your skincare routine as an effective Retinol and Vitamin C. This multi-tasking skincare ingredient has flown under the radar for quite some time, but thanks to dermatologists and influencers, it has finally arrived to stake it’s claim in the beauty game.

If you, like many, have noticed this ingredient popping up left and right and want to learn more, keep on scrolling to discover what this popular ingredient is actually doing below the surface:

First Things First, What is Niacinamide?

Niacinamide is the technical term for Vitamin B3. Just like other common vitamins found in skincare, this skin-loving ingredient serves its own special purpose when it comes to caring for the complexion. When applied topically to the skin, Niacinamide packs a multipurpose punch that helps address a variety of skin concerns. It’s gentle nature also makes it a great ingredient for people who struggle with acne-prone skin types.

What Are the Benefits?

• Minimize Oil: Niacinamide helps balance the look of skin by encouraging less oil production. It is also a gentle skincare ingredient that is non-irritating to most skin types, making it a must-have addition for anyone after a clearer-looking complexion.
• Improves the appearance of uneven skin tone and texture: If you are looking for a streamlined skin care routine, add Vitamin B3 into your skincare collection, pronto. Niacinamide is known to improve the overall look of skin by helping to refine the look of pores, reduce the appearance of sun spots and improve the look of hyperpigmentation.
• Strengthens the skin natural barrier: Just like the body, the skin needs vitamins to function properly. Niacinamide works below the surface of the complexion to help improve skin barrier function and lock in moisture. This also helps protect the skin from age-accelerating environmental stressors, like pollution.
• Softens the look of fine lines and wrinkles: Because of it’s hydrating properties, Niacinamide works to keep the skin soft and supple. This, in turn, helps plump the look of skin and prevent the look of fine lines and wrinkles.

How Do I Add Niacinamide Into My Skincare Routine?

Niacinamide is a water-soluble vitamin that can be applied as a serum, moisturizer, or powder. This lightweight ingredient is extremely versatile and won’t react to active ingredients, like Vitamin A, Vitamin C or Acids. This means you can use it both morning and night, as it absorbs quickly and easily into the skin—no sticky residue here! So, go ahead. Add Niacinamide into your skin care routine and discover the benefits first hand:

Vitamin B Boosting Powder

Using a Boosting Powder with hydrating ingredients—like Niacinamide, Coconut Powder and Yogurt—is an easy way to amplify your skin care routine with customized benefits. Simply sprinkle the Booster Powder into your favorite serum or moisturizer for an added dose of moisture and clarifying properties.

Hydrating Serum

A Niacinamide serum is another popular way to add this buzzworthy ingredient into your skincare routine. COSMEDIX Simple Brilliant 24/7 Brightening Serum and Surge Hyaluronic Acid Booster are two best sellers that are each formulated with Niacinamide to help brighten the complexion, hydrate the skin and refine the look of pores for an overall clearer, more radiant-looking appearance.